Individual Project - The costly learning of a traditional agency
No matter how detailed the agency brief, a traditional agency fee will reflect the learning required to understand your products, channels and capabilities sufficiently to propose a successful campaign. Cutting preparation time to save budget will only result in a poorly executed activity. Most fundamentally, once you're the project is over, the agency leaves – taking the experience that you paid for along with them.
The Marketing Medic difference!
The ability to keep knowledge fresh and updated through the unique addition of a retainer model allows companies time to transfer the knowledge gained from a single campaign execution from project to project. Access to The Marketing Medic as mentors can maintain campaign momentum and provide additional market perspectives – aligned to client needs. |
Interim Staffing - Extending the value of interim specialists
Interim specialists bring excellent credentials, however clients are challenged to make best use of the sudden enhancement to their resources – and often end up wasting much of the talent originally hired, because they cannot dedicate themselves full-time to the interim expert.
The Marketing Medic understands clients have a business to run!
The Marketing Medic partners all have over 15 years of experience so are able to provide essential self-directed support as interim candidates.
Poorly managed interim roles can challenge the hierarchy of a department – especially when candidates leave, however the unique opportunity to extend an engagement through The Marketing Medic retained services allows ongoing coaching and mentoring to ensure a smooth transition of interim roles. |
Recruitment - Support to build skills in-house
Hiring an untested candidate is a long term strategy, suitable for those with patience for the learning curve ahead and budget to cope with mistakes along the way. Traditional agencies are only involved in the recruitment transaction so their interest is with their commission and not the ongoing success of a candidate.
The Marketing Medic network
All The Marketing Medic partners bring a network of colleagues and contacts developed over their 15-plus years of experience, so are able to advise clients of suitable candidates for recruitment. Our retainer model allows for the ongoing mentoring of candidates to speed their integration into client teams as well.
In house training can be a slow process, as candidates are only exposed to existing work practices, unless you can fund external learning opportunities. The retained services model available from The Marketing Medic allows mentoring and on-going coaching of placed candidates to ensure that they are supported with access to new ideas and different approaches to changing market conditions.
We are actively building our partners recruitment network. If you are interested to join our network of quality marketing candidates please contact recruitment@themarketingmedic.com with details of your CV and skills. We will then contact you to appraise your individual situation. |
Retainer contracts – The Marketing Medic Alternative
You need access to an expert on a regular basis to set your efforts on the right track and bring fresh ideas and perspective.
You don't want to have to fund or manage them full-time, but want them to remain current with concepts and techniques from a variety of different companies and situations.
The Marketing Medic retainer services allow clients to:
- Kick start marketing for small companies through access to professional resources on an ongoing basis.
- Deliver ongoing coaching and mentoring for large companies by bringing experience and market understanding to improve campaign effectiveness.
- Lower start up costs for new market entrants to build local brand and sales.
Maybe you envisage a short period initially for processes to get up and running, addressing critical issues. Then you'd like to be left alone for a while to not only digest what's been accomplished, but to let you to get on with running your existing business. Beyond this you expect the experience gained to be used on further projects, plus probably some client interviews and independent sales feedback to measure the success of activity.
The Marketing Medic recognises that understanding client capabilities, products and process takes time – and that you expect to benefit from knowledge gained in the future. |
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Why lose experience gained on a project when your agency leaves?
A retainer contract allows the client to leverage knowledge gained about their company and campaigns on an ongoing basis to enhance further activity. |
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Use your budget to best effect
A retainer contract allows the client to engage a more qualified candidate in the background than they could otherwise afford, confident that the candidate is able to deliver results. |
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Harmonise the team
Working in the background, retainer specialists transfer knowledge by involvement, yet they remain outside the existing hierarchy, so don't jeopardise team harmony or career progression. |
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More creative than 9-5 hours allow
Both parties benefit from the creative reflection that a retainer regime supports – creativity does not follow a 9-5 routine so the marketer has time to consider alternatives and the client benefits from a more refined end result ! |
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Ensure interim legacy is maintained
Building ongoing coaching into an interim engagement ensures that the client continues to access the expertise and skills of an interim candidate – and the network that they bring |
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The Marketing Medic is unique in offering retainer services to clients, who are genuinely impressed with the results they’ve been able to achieve.
The Marketing Medic calls this retainer based marketing.
Our clients call this a catalyst for growth.
To learn what others think of us, click here for testimonials...
To learn what we could do for you, contact us at The Marketing Medic. Click here to Contact Us. |
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