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The Marketing Medic partner wins global sales conference contract
August 2004

Marketing Medic Partner Simon Penn, has won a contract to create and deliver the global sales conference for Starcom MediaVest, the internationally acclaimed media buying agency. Over 250 delegates will arrive by chartered jet and be entertained in a themed venue as part of this prestige event. “Finding a location that combines both incentive destination appeal with premiere conference facilities is always a challenge – especially within constraints of increasingly budget conscious clients” commented Simon. Check back here for further details.

The Marketing Medic hosting Ethics Survey CIM magazine the marketer
May 2004

The Marketing Medic is partnering with marketing consultant Ardi Kolah and Nick Johnson, partner and specialist marketing lawyer at Osborne Clarke, on behalf of CIM magazine the marketer, to compile a survey that explores the boundary between ethical and legal behaviour. The results will be featured in the marketer.

Full details of the survey can be found at www.themarketingmedic.com/ethics

Web Messaging partnership agreed between Iniquus Inc. and The Marketing Medic Limited.
January 9th 2004

Joining expertise from both marketing and software development disciplines, The Marketing Medic Ltd. and Iniquus Inc., have aligned services to combine best of breed messaging and website design.

Siddhartha Lalwani, Managing Director of Iniquus Inc commented “The Marketing Medic provides the team at Iniquus with proven expertise in the definition and articulation of messages, so that our developers can deliver compelling web, email and presentation creative, allowing clients to communicate effectively through their online presence.”

Using a jointly developed Creative Checklist, clients explain marketing and communication requirements, allowing The Marketing Medic to craft messages that are both concise and compelling, for inclusion in web, email and presentation materials by Iniquus developers.

“Access to cost effective resources for bespoke web development extends the services that The Marketing Medic is able to offer and enhances our ability to support revenue generation by clients” commented The Marketing Medic Limited.

About Iniquus Inc.

From the Latin for 'unequal', the Iniquus team provides advantage corporate clients in Europe, the USA and Asia for offshore software development. Combining specialists in website creation with commercial software application development, Iniquus build cost effective websites from simple to integrated e-commerce functionality, as well as supporting outsourced IT service offerings.

For more information please visit www.iniquus.com

The Marketing Medic selected by Webreply Inc as exclusive European affiliate and business partner.
London, UK and Boston, Massachusetts, USA, 1st January 2004

The Marketing Medic Limited and Webreply Inc. have agreed to partner for the delivery of enhanced messaging and prospect generation services to medium and large corporate accounts in Europe .

Commenting on the relationship, Henry Haugland, CEO of Webreply Inc. stated, “The Marketing Medic's messaging and technology audience knowledge is a perfect fit with Webreply Inc. tools and technologies. The collaboration has already delivered results in excess of those achieved by traditional means of prospect generation in clients.”

Through a combination of patent pending technology and variable message options, Webreply improves prospect response rates by delivering the right message to the right audience in a compelling interactive format.

“Webreply Inc. and The Marketing Medic combine of precise targeting, dynamic messaging and clear proposition to generate high quality, engaged, prospects,” commented Steve Dobson, founder of The Marketing Medic Limited.

For further information please visit www.webreply.com.

Royal College of Art Innovation Unit selects The Marketing Medic
London, 18th December 2003

The Marketing Medic has been invited to support the Royal College of Art Innovation Unit which provides a product commercialisation service for selected designers attending this prestigious London College . At the recent Executive Association of Great Britain Innovation Awards, attended by the Marketing Medic, ten of the Selected Works were honoured for their outstanding contribution by His Royal Highness the Duke of Edinburgh. The Marketing Medic will coach and support individual designers during the transfer of their design and intellectual property to commercial launch by helping with messaging, target selection, presentation and survey activity.

About the Royal College of Art Innovation Unit

The Royal College of Art, is the only wholly postgraduate art and design college in the world and has a rich history of innovation. Since July 1998, the RCA has been actively selecting student work with promising commercial potential, and working with the student to protect the intellectual property, to develop the project, and liaising with industry to commercially exploit it.

For further information please visit www.innovation.rca.ac.uk

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