1. Do you review the focus and achievements of your marketing with sales and management on a regular basis?

2. Do you regularly communicate to your clients and ensure that their feedback is welcomed and actioned?

3. Do you spend at least 5% of your marketing budget on independent measurement of marketing achievement?

4. Does your marketing plan link to corporate objectives - and are you able to highlight the return on investment of marketing spend to corporate goals?

5. Does your criteria for marketing success also highlight when a project will have failed - and include a mechanism to track and communicate results?

6. Do you have the support of sales in setting marketing budget and achieving marketing goals?

7. Is compensation linked to success of marketing initiatives and corporate metrics?

8. Have you dedicated resource to competitive analysis with timely updates of market position and competitor activity?

9. Do you regularly spend time with your top sales executives on client and prospect visits?

10. Do you test your marketing campaigns on both client and sales representatives prior to launch?

11. Is your copyrighting grammar up to scratch?

12. Do you have an archive and review system to consider the successes and failures of past campaigns?

13. Does your message articulation consider the culture of the company as well as the benefits of the product?

14. Do you involve local entities when designing international campaigns?

15. Are you considering the realised client benefits - or simply highlighting a list of potential options when designing marketing material?

If you can truthfully answer ‘yes’ to all these questions, don’t call us.
However, if after reading this you feel that your marketing effort could use some additional help contact The Marketing Medic for further information.