IDEAS: Is your creativity in need of a boost?   The Marketing Medic’s consultative approach to idea generation identifies the key attributes of your service - as well as the company culture that delivers it. This definition and articulation approach ensures that creativity is channeled into usable ideas - rather than simply becoming a vehicle for creative director ego or agency ambition.

Model Case : IT Wallplanner

Challenge: Build ongoing awareness of IT advisory services provided by a professional services company within a constrained budget.

Solution: Creation and distribution of an IT Trends poster to the readership of the UK’s leading IT publication in conjunction with their 30th Anniversary celebration. Additionally a direct mail distribution was made for clients and prospects that included a web competition to support tracking and measurement.

Results: The large format poster enabled recipients to note staff holidays etc. ensuring a wide audience and long term visibility. A centre-spread PR feature was also based on the analyst predictions. The project was nominated for the Infoconomy Technology Sales and Marketing campaign of 2003.

Model Case : iq Systems Jigsaw

Challenge: To educate a globally dispersed sales force about a complex IT product with a unique modular format.

Solution: Creation of a book-format, cardboard jigsaw sales tool with the main product elements created as full size cut out pieces. The reverse of each jigsaw piece provided details of key technical merits.

Results: Cost for each jigsaw was less than $5 each - a significant saving over in-house training alternatives. The jigsaw enabled distribution channel sales, allowing the modules to become one of the largest contributors to corporate profit.