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Steve qualified as a member of the Chartered Institute of Marketing in 1993 and
was one of the first to be presented with Chartered status by Baroness Cahern
in 1998.
Following an early career with IBM, Steve joined the Marketing department of a
small semiconductor manufacturer that was successfully acquired by the 3rd
largest semiconductor company world-wide to fill a strategic gap in their
technology portfolio. Progressing through the ranks from product marketing,
distributor and reseller channel control, to product and territory management
he worked in a number of European countries including 18 months in Grenoble ,
France . Additionally his management responsibilities for product marketing to
the US microprocessor market led him to work out of offices in Boston and San
Jose in North America .
Joining the worlds leading IT advisory company in 1997 to set up the European
Marketing team, Steve additionally launched a number of products for worldwide
distribution. As European Marketing Director, he was also instrumental in the
development of global go-to-market initiatives, presenting to management,
research and sales forces world-wide. Key to this was leadership of the
European development team for Personal url web technology. This technology was
instrumental in cleaning a 120,000 name sales and marketing database ready for
data protection compliance. The team also linked to the go-to-market strategy
and pioneered a technique for lead qualification and cleaning, which led to
over $15M of new business sales worldwide.
Joining a struggling professional services provider in 2001 as part of the
European Management team, Steve saw through a successful restructuring that
turned the company to profit. The company was acquired in 2003.
Recognised by peers for innovative PR approaches, he substantially increased
coverage by the Financial Times and European technology titles. Steve's novel
lead development and promotion campaign activities led to a nomination for the
2003 Technology Marketing campaign of the year by Infoconomy.
He is married, with a young family and no television (as yet!). Since he
additionally holds a BSc (Honours) in Applied Physics and Physical Electronics,
he claims to be able to understand the detail of The Discovery Channel without
having to watch the programmes. This combination of technical background and
professional marketing experience allows Steve to understand many technology
issues sufficiently well to identify compelling messages to convey.
Contact Steve on
steve@themarketingmedic.com
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